February 2008 Review:

1) TITLE-TAG (see 2nd image to the lower right of the screen. It is the primary area where the website communicates with search crawlers)

Current Home Page Title-tag: “Fairlane Investment Advisors, Inc. FIAI"

Tag Utilization: 30% utilized.

Other info: multiple pages lack a means to be found in the major search engines in relation to searchable key-phrases. As a result, search exposure is minimal.

Solution: Vital SEO Marketing will work with you to maximize the allowed space related to researched keywords relevant to the site & correct lack of exposure issues.

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2) META “DESCRIPTION” TAG (the area that helps describe the website in more detail)

Tag Utilization: Missing

Solution: Vital SEO Marketing will aid you in adding researched keywords relevant to the site to prevent premature spidering and incorrect indexing.

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3) META “KEYWORDS” TAG (the area where keywords are placed)

Tag Utilization: Missing

Solution: Vital SEO Marketing will aid you in adding researched keywords relevant to the site to prevent premature spidering and incorrect indexing.

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4) Anchor Text Analysis & Hyper-link Structures: Some hyper-link text structures need attention. Vital SEO Marketing will aid you in helping the crawler understand the linked-to page.
 
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5) Link Vote Analysis: 

“10” external websites are currently linking to fiai.com. Vital SEO Marketing can & will provide quality focused link-votes from various established websites. However, if additional link-votes are necessary specific trusted paid directories may be sought with your approval (in which case you would simply reimburse Vital SEO Marketing for the cost of the directory). 

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6) Google’s PageRank™ Importance Meter:

Score for fiai.com is “3” on a “0 to 10” scale. Any website with PageRank of a "3" or more is considered authoritative.fiai.com has authority that needs to be properly channeled for better search exposure. Vital SEO Marketing can provide that knowledge. 

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7) Conceptual Model of Web:fiai.com DOES have issues with "frames" that are preventing the website from fitting naturally with how the conceptual model of the web works.

Frames (as defined by Google) are two or more web-pages conjoined as one. You can see for yourself by viewing this page www.fiai.com/LeftONLINE.html & this page http://www.fiai.com/main.html and then by going to www.fiai.com you see them conjoined.

Special Note: DO NOT PANIC. Why? Because your website can easily & quickly rebound once frames are discarded and normal navigation is applied. If you need help with this process in any fashion please let me know and I’ll coach whoever is in charge of your website. If you would like to talk about this further, don’t hesitate to contact me. I’ve worked with webmasters before on similar issues.

Whatever you end up doing, do not build another website on a different domain or URL address. The power that your current URL has is hard to get, and would take years to get that same power on a new URL (remember the Aged URL filter I talked about?)

If I do get involved there would be additional fees not covered below.

Many pages lack searchable keyphrases in key areas. Vital SEO Marketing can help you with that issue.