February 2008 Review:

1) TITLE-TAG (see 2nd image to the lower right of the screen. It is the primary area where the website communicates with search crawlers)

Current Home Page Title-tag: “401 Advisor, LLC"

Tag Utilization: 10% utilized.

Other pages on the site are under Google’s Title-tag duplicate content filter which is preventing individual page search exposure.

Solution: Vital SEO Marketing will work with you to maximize the allowed space related to researched keywords relevant to the site & correct duplicate catalog indexing & filtering.

Other info: multiple pages lack a means to be found in the major search engines in relation to searchable key-phrases. As a result, search exposure is minimal.

Solution: Vital SEO Marketing will work with you to maximize the allowed space related to researched keywords relevant to the site & correct lack of exposure issues.

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2) META “DESCRIPTION” TAG (the area that helps describe the website in more detail)

Current tag reads: “We are a full service investment advisory firm providing portfolio management and financial planning services located in Centerville, OH.”

Tag Utilization: 50%. Like the Title-tag, other pages on the site are under duplicate meta-tag filters which is preventing individual page search exposure.

Solution: Vital SEO Marketing will work with you to maximize the allowed space related to researched keywords relevant to the site & correct duplicate catalog indexing & filtering.

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3) META “KEYWORDS” TAG (the area where keywords are placed)

Tag line currently reads: “financial advisors, investment advisors, portfolio management, financial planners, Deshurko Investment Services, Inc., Centerville, OH, retirement, investment advisers, portfolio managers, insurance, advisory”

Note: Good for the homepage. But duplicate issues are present on other pages related to the same keywords.

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4) Anchor Text Analysis & Hyper-link Structures: Some hyper-link text structures need attention. Vital SEO Marketing will aid you in helping the crawler understand the linked-to page.
 
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5) Link Vote Analysis: 

“1” external website is currently linking to 401advisor.com. Vital SEO Marketing can & will provide quality focused link-votes from various established websites. However, if additional link-votes are necessary specific trusted paid directories may be sought with your approval (in which case you would simply reimburse Vital SEO Marketing for the cost of the directory). 

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6) Google’s PageRank™ Importance Meter:

Score for 401advisor.com is “0” on a “0 to 10” scale. Any website with PageRank of a "3" or more is considered authoritative. Vital SEO Marketing will work to increase the “0” value while you are a client. 

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7) Conceptual Model of Web: 401advisor.com DOES have issues with "frames" that are preventing the website from fitting naturally with how the conceptual model of how the web works. Frames (as defined by Google) are two or more web-pages conjoined as one.

Special Note: DO NOT PANIC. Why? Because your website can easily & quickly rebound once frames are discarded and normal navigation is applied. If you need help with this process in any fashion please let me know and I’ll coach whoever is in charge of your website. If you would like to talk about this further, don’t hesitate to contact me. I’ve worked with webmasters before on similar issues.

Whatever you end up doing, do not build another website on a different domain or URL address. You've already made it through the Aged URL process and it would take a full year to move through it again.

If I do get involved there would be additional fees not covered below.

Many pages lack searchable keyphrases in key areas. Vital SEO Marketing can help you with that issue.