What is the bread & butter of the floral industry excluding
holidays?
According to the majority of florists nationwide, the answer
is “funerals.” Yes, some florists may say “weddings” but on a day to day basis
it is actually “funerals” that occur with more frequency. Of course, doing well
in both translates to a successful florist.
However, unlike the local limitations of wedding work, the
funeral flower business has a much broader scope as most florists who belong to
FTD, TLF, or Bloomnet, have the ability to
utilize floral networks to have flowers delivered anywhere in the world.
Moreover, selling funeral flowers online is a huge business
due to factors like:
1)Average
price point per order is $85. Larger orders occur with regular frequency. 2)Most
people are uncomfortable with ordering funeral flowers because they don’t know
how to go about ordering funeral flowers. So they migrate to the web for ordering.
In light of this knowledge, it would seem that every mom and
pop floral operation that has an interest in the web would want rank for the
term “funeral flowers.” But the fact of the matter is that at this time of
writing most of the top 10 organic search results are filled by large floral
corporations like FTD.com, 1800flowers, & Proflowers. Believe it or not, it
is possible to out rank these floral giants for the term “funeral flowers.”
Here at Vital
SEO Marketing, the playing field can be leveled.