Google and other search crawlers are programmed to detect unnatural activity on a website. If the infraction is deemed minor it will slap your site with a penalty which usually involves a reduction in ranking over a several day span. If you fix the problem right away the penalty will usually lift after about two months. However, if the infraction is deemed more serious it will take much longer to get out of trouble or they may deem your site to be removed from their index. The problem webmasters face is that nobody at any of the search engine companies are going to flat out tell you what you did wrong and they also aren’t going to tell you what type of penalty you ensued. Basically, it all comes down to troubleshooting guess work if the infraction is not apparent to you.
The following is a list of links to quality control guidelines that Google has put forth in an effort to keep the web healthy:
· Click here to learn why hidden text or hidden links is a bad idea
· Click here to learn why cloaking or sneaky redirects is a bad idea
· Click here to learn why certain automated Page Rank queries on your website to Google is a bad idea
· Click here to learn why load pages with irrelevant keywords is a bad idea
· Click here to learn why duplicate content is a bad idea
· Click here to learn why doorway pages created just for search engines is a bad idea
· Click here to learn why link farms and *excessive* reciprocal linking is a bad idea
If more than two months have passed and you’ve revamped your website in a way that would likely remove any hint of infraction and it doesn’t look like any positive progress has taken place you can visit Google’s reconsideration area by clicking here (or call them here:
Here at Vital SEO Marketing, we too are committed to a healthy web as we plan to stay within known guidelines.