Is link building important? You bet it is. You see the more links that point to your website the more trusted your site becomes. Similar to anchor texts, the search engines measure a website’s authority by the number of links to it. However, you don’t want to go out and get automated links pointing to your site as this will count against your site in a negative way. All the major search engines have technology that is programmed to detect artificial linkage and they will penalize you for dabbling in it. You want already trusted links pointing to your site and not sites that have been flagged. The more trusted a site is the more value the link carries to your site.

The best way to get links to you is to have unique content that gives people the urge to want to freely link to your site. The other way is to ask your local Business Association or Chamber of Commerce to link to your site. Or join other trade organizations where memberships are public and links are possible. It also helps if you seek links from businesses that are indirectly related to your business (you may have to link exchange to get that link but that’s ok). You’ll also want to keep alert to conversations that you are in with other website owners and if the opportunity arises: ask on exchanging links.

The other way is to enlist with reputable human edited directories like Yahoo!, DMOZ, Best of the Web, JoeAnt, and Gimpsy. Though submitting your URL into the human edited Yahoo! directory can cost $299 dollars annually, the value of trust that particular link carries exceeds the dollar count. Why? The site has been manually reviewed and figuratively stamped as “TRUSTED!”

Moreover, press releases are right on queue as well e.g. http://www.prweb.com. In short, the best person for the job of getting links is the website owner himself/herself as only he/she can make it happen in a more natural way.

Here at Vital SEO Marketing, if you seek our services we’ll work with you on getting you listed in the directories that we are able to and guide you along the path of link popularity.