As more external websites link to your landing page the measuring scale value increases and pushes the landing-page up in the results. All three of the major search engines score pages within a website using this method to various degrees. Having anchor text on an already trusted aged URL linking to your website greatly increases point value. Moreover, by mixing up “anchor text” in different incarnations it helps to bring your website up in the results related to those incarnations. Keep in mind that too many of the same phrase “anchor texts” creates artificial noise that crawlers are programmed to detect. If detected, natural ranking wll be effected in a negative manner.

Here at Vital SEO Marketing, we monitor your “anchor texts” and advise on adjustments. We will also work with you in an effort to gain "anchor text."