Much like a fine wine, an URL must age before its full potential is realized. In Google’s eyes, like it or not, most (with few exceptions) newly indexed URLs are considered suspect and are automatically buried in the back-end of the results until they become trusted.

Google does this to minimize fly-by-night spam websites from showing up in their results. URLs must prove themselves worthy over time before Google accepts them as authoritative. Typical time frames before some type of minimal acceptance begins to show is 6 to 9 months (even a full year).

Here at Vital SEO Marketing, if you seek our services on a newly launched website we'll target Yahoo & MSN all the while optimizing for Google as it begins to build trust.